Positioning Animals Worldwide (PAW) was formed in 2008 by a team of experienced and passionate pet owners with the collective mission to reduce the number of lost pets by enabling reliable and timely tracking to locate and recover lost pets. Through a partnership with American Kennel Club Companion Animal Recovery (AKC CAR), PAW's flagship product, SpotLight GPS Pet Locator, is the only tracking system that bundles GPS technology with the recovery assistance of AKC CAR's team of recovery experts. For more information on SpotLight GPS Pet Locator, click here.

About Us

Positioning Animals Worldwide, Inc. (PAW) is a privately held Raleigh, NC-headquartered company focused on improving pet protection through the development and sale of technologically advanced pet tracking devices that are superior to competitive products in terms of size, weight, battery-life, tracking features, reliability, and user friendliness.

As dog recovery has evolved from tags to tattooing to micro-chipping, the combination of PAW’s SpotLight, a compact and lightweight A-GPS locator with an exclusive remote controlled LED beacon visible from over 100 yards, coupled with AKC CAR’s expertise in recovery support, takes pet protection to a whole new level.

PAW is dedicated to becoming the #1 provider of GPS pet locators, and recognized as a leader in GPS-based technology.

Our Vision

PAW’s vision is to give pet owners complete peace of mind through the most advanced technologies and recovery support available to ensure that they are always connected to their pets.

Our Mission

Each year, over 10 million pets are lost with only about 20% reunited with their owners. Our mission is to continually develop products to achieve a single ultimate goal: that no missing pet will ever go unfound.